The #AperitivoDiPassaggio project came to be out of a desire to explore new opportunities and bring together the physical and digital world in a single location. This led to setting up a customized Todis Food Truck, strategically located near a variety of points of sale and main squares in several cities, ranging from Rome to Palermo, for a total of 12 events. At each stop along the journey, an Influencer participated by skillfully preparing delectable appetizers using Todis products to delight and serve to the passers-by.
Why embark on such a tour?
- Drive to store: Individuals interested in the event are encouraged to come in person near the point of sale.
- Brand Awareness: With the participation of influencers, the brand's awareness and reputation are boosted.
Thanks to this strategy, the #AperitivoDiPassaggio initiative reached:
2 million total views
from April 27th
to May 24th, 2023
an average of 300 participants
One of the main touchpoints was a user-friendly Landing Page where users could be guided to read all the information about each stop: date, location, time, and Influencer.
The entire asset of the Content Strategy was developed starting from the creativity of the Landing Page.
The publishing plan for Todis' Facebook and Instagram pages was supported by content created by Influencers, various event invitation newsletters, articles published on different websites, and radio ads aired on RDS and RTL.
Point of contact with the user.
Press and radio office
Press activities on target media and advertising campaigns on local radio stations
Targeted communication based on geolocalization.
Participation of expert Food Bloggers to describe the genuineness of the foods and their naturalness.
Watch the video
Listen to the radio ad
The event in numbers
Insight Todis (IG)
Media Views: 26.000
Insight Todis (FB)
Page visits: 20.000
2 Maggio 2023
Todis lancia la campagna “Aperitivo di Passaggio – La bontà si fa strada” firmata Gerundio
4 Maggio 2023
Aperitivo di passaggio: Todis presenta la sua food experience
2 Maggio 2023