Todis: a hybrid event to increase the drive to store

Overview

The #AperitivoDiPassaggio project came to be out of a desire to explore new opportunities and bring together the physical and digital world in a single location. This led to setting up a customized Todis Food Truck, strategically located near a variety of points of sale and main squares in several cities, ranging from Rome to Palermo, for a total of 12 events. At each stop along the journey, an Influencer participated by skillfully preparing delectable appetizers using Todis products to delight and serve to the passers-by.

Obiettivi

Why embark on such a tour?

• Drive to store: Individuals interested in the event are encouraged to come in person near the point of sale.
• Brand Awareness: With the participation of influencers, the brand's awareness and reputation are boosted.

Solution

One of the main touchpoints was a user-friendly Landing Page where users could be guided to read all the information about each stop: date, location, time, and Influencer.

The entire asset of the Content Strategy was developed starting from the creativity of the Landing Page.

The publishing plan for Todis' Facebook and Instagram pages was supported by content created by Influencers, various event invitation newsletters, articles published on different websites, and radio ads aired on RDS and RTL.

Insight Influencer

Impression: 463.742
Reach: 429.369
Interactions: 9.952

Insight Todis (FB)

Reach: 67.146
Interactions: 414
Page visits: 20.000