Hill's Pet Nutrition, Inc., marketed simply as ``Hills``, is an American pet food leader company that produces dog and cat foods. The company is a Colgate-Palmolive brand. After winning the tender for the organization of the Annual Corporate Convention, held in Lisbon and involving more than 100 participants, our relations have become increasingly close. Today our advice concerns both off-line and digital initiatives. For example, we have developed the web platform that hosts the digital contest Hills Pet Fit and we have produced videos for the promotion of the initiatives. In the coming months we will work on Hill's presence in the three major Italian trade fairs, with the design of the stands and the implementation of promotional activities aimed at the veterinarian target.