{"id":1448,"date":"2022-03-17T14:09:12","date_gmt":"2022-03-17T13:09:12","guid":{"rendered":"https:\/\/www.gerundio.net\/?post_type=work&#038;p=1448"},"modified":"2025-12-04T17:33:52","modified_gmt":"2025-12-04T16:33:52","slug":"gerundio-sale-su-il-treno-della-dolce-vita","status":"publish","type":"work","link":"https:\/\/www.gerundio.net\/en\/work\/gerundio-sale-su-il-treno-della-dolce-vita\/","title":{"rendered":"The \u201cLa Dolce Vita Orient Express\u201d train is born"},"content":{"rendered":"<div class=\"wp-block-cover alignfull cover-header chi-siamo cover-case\" style=\"min-height:80vh;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-ast-global-color-5-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center col-description-about is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Il treno della Dolce Vita\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/S24nTh4zE0Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cover alignfull cover-case-2\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-ast-global-color-5-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Arsenale Spa<\/h3>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top col-work-desc is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<h4 class=\"wp-block-heading\">Overview<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<p class=\"wp-block-paragraph\">Arsenale Spa is a multi-brand company that develops and manages assets in the Luxury Hospitality and Lifestyle sector, founded in 2020 by Paolo Barletta, CEO of the Barletta Group, and Nicola Bulgari\u2019s Annabel Holding. The group entrusted us with the design of its branding activities to optimize the positioning of the Brand and its projects in the Luxury Hospitality market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, Arsenale assigned us the task of managing the visual design aspects of the official presentation for the \"La Dolce Vita\" train: the first sustainable tourism project by rail with a luxury offer.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.gerundio.net\/wp-content\/uploads\/2022\/03\/logo-arsenale2-01-1024x512-1.png\" alt=\"\" class=\"wp-image-1475\" srcset=\"https:\/\/www.gerundio.net\/wp-content\/uploads\/2022\/03\/logo-arsenale2-01-1024x512-1.png 1024w, https:\/\/www.gerundio.net\/wp-content\/uploads\/2022\/03\/logo-arsenale2-01-1024x512-1-300x150.png 300w, https:\/\/www.gerundio.net\/wp-content\/uploads\/2022\/03\/logo-arsenale2-01-1024x512-1-768x384.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top col-work-desc is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<h4 class=\"wp-block-heading\">The rationale behind the logo<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<p class=\"wp-block-paragraph\">The name \"Arsenale\" was chosen after a long and complex process that aimed to remind of the \u201cItalianness and firepower\u201d of the investors' financial operations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A concept also reflected in the logo where the circle represents the due diligence of the investments and the thin lines pointing toward the center the \"ethereal\" and refined dimension in which the luxury market moves.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">La Dolce Vita Orient Express<\/h3>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top col-work-desc is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<h4 class=\"wp-block-heading\">Overview<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<p class=\"wp-block-paragraph\">The Arsenale SPA's project was created in collaboration with Accor Group's Orient Express, Trenitalia-State Railways Group, and the FS Foundation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is how La Dolce Vita Orient Express came to be: the train wants to revolutionize luxury h\u00f4tellerie by rail, based on a concept of \"slow tourism\" dedicated to the rediscovery of the beauty of Italy and its hidden lands.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top col-work-desc is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<h4 class=\"wp-block-heading\">Video Production<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<p class=\"wp-block-paragraph\">For the June 15, 2021, launch, we produced the initiative's launch video in collaboration with Al One, a specialist in graphic animation. The storytelling had a narrative aesthetic thanks to \"motion graphic\" technology combined with 3D, inspired by old travel notebooks, and enhanced the dreamlike state associated with the desire to escape that everyone feels.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Il treno della Dolce Vita\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/S24nTh4zE0Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top col-work-desc is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<h4 class=\"wp-block-heading\">Booklet<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<p class=\"wp-block-paragraph\">A 44-page publishing product illustrating the travel routes and features of the service in digital and print versions<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top col-work-desc is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<h4 class=\"wp-block-heading\">Gifts<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<p class=\"wp-block-paragraph\">An exclusive leather passport holder by Campo Marzio with a QR code inside that is linked to the Train presentation video.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"800\" height=\"600\" data-id=\"1504\" src=\"https:\/\/www.gerundio.net\/wp-content\/uploads\/2022\/03\/pp-1-1.jpeg\" alt=\"\" class=\"wp-image-1504\" srcset=\"https:\/\/www.gerundio.net\/wp-content\/uploads\/2022\/03\/pp-1-1.jpeg 800w, https:\/\/www.gerundio.net\/wp-content\/uploads\/2022\/03\/pp-1-1-300x225.jpeg 300w, https:\/\/www.gerundio.net\/wp-content\/uploads\/2022\/03\/pp-1-1-768x576.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"800\" height=\"600\" data-id=\"1503\" src=\"https:\/\/www.gerundio.net\/wp-content\/uploads\/2022\/03\/3-esterno-2.jpeg\" alt=\"\" class=\"wp-image-1503\" srcset=\"https:\/\/www.gerundio.net\/wp-content\/uploads\/2022\/03\/3-esterno-2.jpeg 800w, https:\/\/www.gerundio.net\/wp-content\/uploads\/2022\/03\/3-esterno-2-300x225.jpeg 300w, https:\/\/www.gerundio.net\/wp-content\/uploads\/2022\/03\/3-esterno-2-768x576.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" data-id=\"1502\" src=\"https:\/\/www.gerundio.net\/wp-content\/uploads\/2022\/03\/4-interno-1-1.jpeg\" alt=\"\" class=\"wp-image-1502\" srcset=\"https:\/\/www.gerundio.net\/wp-content\/uploads\/2022\/03\/4-interno-1-1.jpeg 800w, https:\/\/www.gerundio.net\/wp-content\/uploads\/2022\/03\/4-interno-1-1-300x225.jpeg 300w, https:\/\/www.gerundio.net\/wp-content\/uploads\/2022\/03\/4-interno-1-1-768x576.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/figure>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top col-work-desc is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<h4 class=\"wp-block-heading\">Gadgets<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<p class=\"wp-block-paragraph\">Invitations, Save The Date, and Badges matching the project\u2019s brand identity<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" data-id=\"1507\" src=\"https:\/\/www.gerundio.net\/wp-content\/uploads\/2022\/03\/badge-1.jpeg\" alt=\"\" class=\"wp-image-1507\" srcset=\"https:\/\/www.gerundio.net\/wp-content\/uploads\/2022\/03\/badge-1.jpeg 800w, https:\/\/www.gerundio.net\/wp-content\/uploads\/2022\/03\/badge-1-300x225.jpeg 300w, https:\/\/www.gerundio.net\/wp-content\/uploads\/2022\/03\/badge-1-768x576.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" data-id=\"1509\" src=\"https:\/\/www.gerundio.net\/wp-content\/uploads\/2022\/03\/std-1.jpeg\" alt=\"\" class=\"wp-image-1509\" srcset=\"https:\/\/www.gerundio.net\/wp-content\/uploads\/2022\/03\/std-1.jpeg 800w, https:\/\/www.gerundio.net\/wp-content\/uploads\/2022\/03\/std-1-300x225.jpeg 300w, https:\/\/www.gerundio.net\/wp-content\/uploads\/2022\/03\/std-1-768x576.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" data-id=\"1510\" src=\"https:\/\/www.gerundio.net\/wp-content\/uploads\/2022\/03\/invito-1.jpeg\" alt=\"\" class=\"wp-image-1510\" srcset=\"https:\/\/www.gerundio.net\/wp-content\/uploads\/2022\/03\/invito-1.jpeg 800w, https:\/\/www.gerundio.net\/wp-content\/uploads\/2022\/03\/invito-1-300x225.jpeg 300w, https:\/\/www.gerundio.net\/wp-content\/uploads\/2022\/03\/invito-1-768x576.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cover alignfull cover-rassegna-work\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-ast-global-color-5-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center\">Press Review<\/h3>\n\n\n\n<div class=\"inherit-container-width wp-block-group gruppo-rassegna-work is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<p class=\"data wp-block-paragraph\">16 Giugno 2021<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"75\" height=\"15\" src=\"https:\/\/www.gerundio.net\/wp-content\/uploads\/2022\/03\/repubblica.png\" alt=\"\" class=\"wp-image-1728\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading titolo-rassegna\">Trenitalia punta sul turismo lento e di lusso: ecco il convoglio della Dolce Vita<\/h4>\n\n\n\n<p class=\"link-rassegna wp-block-paragraph\"><a href=\"https:\/\/www.repubblica.it\/economia\/diritti-e-consumi\/trasporti\/2021\/06\/16\/news\/trenitalia_punta_sul_turismo_lento_e_di_lusso_ecco_il_convoglio_della_dolce_vita-306209324\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read all<\/a><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group gruppo-rassegna-work is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<p class=\"data wp-block-paragraph\">15 Giugno 2021<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"68\" height=\"15\" src=\"https:\/\/www.gerundio.net\/wp-content\/uploads\/2022\/03\/sole.png\" alt=\"\" class=\"wp-image-1732\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading titolo-rassegna\">Il Treno della Dolce Vita porta il lusso sulle rotaie e racconta l\u2019Italia delle eccellenze<\/h4>\n\n\n\n<p class=\"link-rassegna wp-block-paragraph\"><a href=\"https:\/\/www.ilsole24ore.com\/art\/il-treno-dolce-vita-porta-lusso-rotaie-e-racconta-l-italia-eccellenze-AEKnPYQ?refresh_ce=1\" target=\"_blank\" rel=\"noreferrer noopener\">Read all<\/a><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group gruppo-rassegna-work is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<p class=\"data wp-block-paragraph\">15 Giugno 2021<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"45\" height=\"10\" src=\"https:\/\/www.gerundio.net\/wp-content\/uploads\/2022\/03\/ansa2.png\" alt=\"\" class=\"wp-image-1733\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading titolo-rassegna\">Turismo: arriva treno di lusso, la Dolce Vita su rotaie<\/h4>\n\n\n\n<p class=\"link-rassegna wp-block-paragraph\"><a href=\"https:\/\/www.ansa.it\/sito\/notizie\/economia\/2021\/06\/15\/turismo-arriva-treno-di-lusso-la-dolce-vita-sulle-rotaie_26927d21-2a27-45ae-b0cf-6773ebb580a7.html\" target=\"_blank\" rel=\"noreferrer noopener\">Read all<\/a><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group gruppo-rassegna-work is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<p class=\"data wp-block-paragraph\">15 Giugno 2021<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"154\" height=\"10\" src=\"https:\/\/www.gerundio.net\/wp-content\/uploads\/2022\/03\/corriere2.png\" alt=\"\" class=\"wp-image-1734\" srcset=\"https:\/\/www.gerundio.net\/wp-content\/uploads\/2022\/03\/corriere2.png 154w, https:\/\/www.gerundio.net\/wp-content\/uploads\/2022\/03\/corriere2-150x10.png 150w\" sizes=\"(max-width: 154px) 100vw, 154px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading titolo-rassegna\">Treni (di lusso), arriva \u00abDolce Vita\u00bb: \u00e8 l\u2019Orient Express Made in Italy<\/h4>\n\n\n\n<p class=\"link-rassegna wp-block-paragraph\"><a href=\"https:\/\/www.corriere.it\/economia\/aziende\/21_giugno_15\/lusso-sostenibile-rotaie-2023-arriva-treno-dolce-vita-b1929e1a-cde3-11eb-8e82-196b74f846e5.shtml\" target=\"_blank\" rel=\"noreferrer noopener\">Read all<\/a><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"featured_media":3240,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"class_list":["post-1448","work","type-work","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the 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